FastLeadReply
Real estate SMS templates
Browse practical text templates you can customize with your name, brokerage, and city. Every message includes a small question or next step so the conversation keeps moving.
Buyer intro
Hi {first_name}, this is {your_name} with {brokerage}. Thanks for reaching out about homes in {city}. Are you looking to tour this week or next week?
Schedule a call
Hi {first_name}! I can help narrow options fast. Want to chat for 10 minutes? I have {time_options} open.
Budget check-in
Just to confirm, are you aiming for a specific price range in {city}? This helps me pull the right homes for you.
New listing follow-up
I found a few listings that match what you asked for. Want me to text you the top 3 options, or would you rather review them on a quick call?
Second touch
Hi {first_name}, quick check-in to see if you’re still looking in {city}. I can line up showings as soon as you’re ready.
Seller intro
Hi {first_name}, this is {your_name} with {brokerage}. Thanks for your home value request. Are you thinking about listing in the next 30, 60, or 90 days?
Pricing conversation
I can share a quick price range for your home in {city}. Want a short call or should I text the highlights first?
Listing prep
Before we talk pricing, are there any updates or upgrades you’ve done recently? That helps me fine-tune your pricing plan.
Timeline nudge
Just checking in, {first_name}. Are you planning to sell soon, or still exploring your options for later this year?
Offer a walkthrough
I can do a quick walkthrough and pricing plan for your home in {city}. Do mornings or afternoons work better for you?
Open house follow-up
Hi {first_name}, thanks for stopping by the open house. What did you think of the home? Happy to answer any questions.
Next steps
Appreciate you visiting. Would you like a copy of the disclosures, or should I send similar homes in {city}?
Offer timeline
Curious if you’re considering an offer. If so, I can walk you through the timeline and next steps today.
Financing check
Would you like a lender intro or financing estimate to support your search? I can connect you quickly.
Second look
Want to take a second look at the home this week? I can make time and answer anything you didn’t get to ask on Sunday.
Missed call reply
Hi {first_name}, sorry I missed your call. This is {your_name} with {brokerage}. How can I help with your real estate plans in {city}?
Offer time slots
I’m free at {time_options} if you want to reconnect. Otherwise feel free to text me a good time and I’ll call you back.
Clarify intent
Thanks for calling! Are you looking to buy, sell, or just get home value info? I can point you in the right direction.
Quick follow-up
I can share the info you asked about right away. Want me to text it here or jump on a short call?
Same-day check
Just making sure you got the right person—happy to help with listings, showings, or pricing questions. What do you need today?
When to text vs email
Texting is the fastest way to reach a new lead, especially for first contact. Most buyers and sellers submit their inquiry from a phone, so a short SMS feels natural and immediate. Email is better for longer details like market reports, listing links, or official disclosures. A good rule is to use SMS for speed and confirmation, then use email to deliver the deeper information once you know the lead is engaged.
When you send your first text, keep it under three short sentences. Confirm who you are, acknowledge the inquiry, and ask one simple question. If they respond, you can switch to a call, send a short email, or keep the conversation in SMS depending on their preference.
Follow-up cadence (simple)
Start with an immediate response, then follow up within 15 minutes if there’s no reply. After that, reach out later the same day and once more the next day. Over the next two weeks, continue with a gentle cadence: every two to three days with a helpful message or a clear question. The goal is to stay present without becoming noise.
Using templates helps you keep the timing consistent while personalizing the lead’s name, city, and the reason they contacted you. The shorter the message and the clearer the question, the more likely you are to get a response.
Common mistakes
The most common mistake is sending a long block of text. Leads skim, so keep it concise. Another issue is failing to ask a question—if there’s no clear next step, many leads won’t respond. Finally, avoid generic responses that don’t mention their city, timeframe, or whether they are buying or selling. Personalization doesn’t need to be complex; even one specific detail builds trust.
If you find yourself rewriting the same message, save it as a template and adjust the placeholders. Consistency helps your response time and improves the overall lead experience.
FAQs
What should my first text to a Zillow lead say?
Keep it short, confirm the area or property they asked about, and offer two time options for a quick call or tour.
How many follow-ups before giving up?
Many teams do 6–10 touches over two weeks. If there’s still no response, move them to a long-term nurture list.
Can I text leads at night?
It’s safest to text during normal hours unless the lead contacted you after hours. If they did, a quick acknowledgement is usually welcome.
Should I include property links in the first text?
A single link is fine if the message stays brief. Otherwise, send the link after the lead responds so it doesn’t feel overwhelming.
Want SMS follow-ups automated?
FastLeadReply can deliver instant, personalized SMS so every lead gets a clean first touch.